Last month I wrote about the coming tidal wave of artificial intelligence-related changes that are speeding our way. I’m no doomsayer and always strive to see the bright side. I’m also sure there will be positive aspects of this revolution for cinematographers. But it would be naive to imagine those aspects manifesting in a world that bears any resemblance to the one we’ve known for 120 years.
In this article from the website, Y.M. Cinema Magazine (www.ymcinema.com), you’ll find a little hint of what our friends in the editorial department are anticipating. Transpose these thoughts to the camera side and begin to draw your own conclusions about where things are headed…
AI Prompt-Based NLE’s Will Kill Editing As We Know It
by Yossi Mendelovich
April 25, 2023
AI Prompt-Based NLEs Will Kill Editing As We Know It
I’m quite concerned about the future of color grading. Any producer can type in “make it teal and orange” after the fact and undo all the hard and nuanced work we’ve done.
Then again, my vivid and vibrant club scene commercial that I shot years ago with super saturated color (perfectly matching the brand’s Pantone color swatches) was made into black and white by the agency after the director and I had finished the project.
truly frightening and amazing at the same time. I looked at the YMCinema links to Adobe Firefly and watched the Adobe Live demonstrations. There looks to me that there is NO WAY that the barn door can ever be closed on this. The AI is going to take over whether we like it or not because it is self generating and self educating to the point of just like in the dystopian future stories, it will become our future (?) reality. Look at what fake videos, auto-dubbing into different languages with corrected facial movements and the actor’s actual voice used in any language desired can do now.It has already moved into the visual side of moviemaking and fake news that we should be concerned. This is really the tip of the iceberg- the one that sank the Titanic, and I think that we are all passengers on that ocean liner bound for the bottom of the ocean.